We use innovative, fun methods and tools to facilitate meaningful discussions, lessen conflicts and build bridges between people. Points of You® focuses on the interaction between the right brain, the intuitive and emotional half of the brain, and the left brain, the logical and analytical half of the brain. This interaction occurs when a person looks at a photograph and a word at the same time. The photograph stimulates the right, creative side of the brain, while the word activates the left, analytical brain. The simultaneous stimulation of the two brain hemispheres creates a struggle between the emotional and the rational, momentarily “shorting out” the vigilant defense mechanisms of our mind. This “deliberate confusion” gives the mind a short break from preconceived ideas on how things “should” be, and allows for the mind to open up to new places inside oneself; consequently, shifting his or her point of view.